Hoka - Shoe bags
DESIGN / PRODUCTION
HOKA X ARTEFACT UPCYCLING STUDIO
Turning movement into circular products
HOKA’s mission is simple: inspire people to move.
Through bold design and constant innovation, the brand empowers athletes of all levels to move with confidence, creativity and determination.
Together, we explored how this same energy could be applied to materials at the end of their life.
We started from what already existed : banners used during events, and designed from there.
- Selection and understanding of available materials
- Product concepts aligned with HOKA’s identity
- Prototyping and iterations
- Development of functional, durable pieces
Each product was designed to embody both style and circularity.
No items found.
Unique, usefull, iconic
The challenge was not only to upcycle them, but to give them a new life aligned with HOKA’s standards : performance, desirability and innovation.
The outcome :
- Unique products made from existing materials
- A new way to extend the life of billboards
- Strong community engagement
Circularity can match the standards of performance brands.
You have banners AND/OR you want to have your own shoe bag ? Contact us.
